Practical SEO advice for business owners who want to understand their options. Explore our latest articles on local visibility, website improvements, and choosing the help that fits your business.
Black Hat vs. White Hat SEO: What I Learned Working at a Black Hat SEO Company
In my early twenties, I worked at a black hat SEO company. I wasn’t a developer or an SEO. I was the person who called customers to ask if they were happy with the service. A lot of them weren’t. This is what I learned from those calls, and why I’m picky about how SEO…
Why Hiring SEO Services Makes Sense When You’re Already Doing Everything
You opened the business to do the thing you’re good at. Somewhere along the way you also became the bookkeeper, the HR department, the customer service line, and the person who knows where the spare printer toner lives. And now someone’s telling you that you need to “do SEO.” I know. One more plate. Yours…
Do You Really Need a Long-Term SEO Contract?
Want SEO help without another monthly commitment? Here’s how one-time projects and ongoing support work—and how to get started without a sales call.